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Small Business Marketing

What is Google My Business Listing and Why it is Important

By | Small Business Marketing

So what exactly is Google My Business Listing?  It is a business listing on Google that allows your business’ information to appear on Google searches and Google map results when people search for the product or service they need.  Without this you miss out on the 97% of people that go to Google first to find what they need. With technology nowadays more and more people will use Google each year, as the main search engine to find their needs.

STATISTICS ABOUT GOOGLE LISTING

  • Brands that show up on Google’s local 3-pack get a whopping 700% boost in clicks over brands that don’t
  • Brands that show up on Google are 2.7 times more likely to be considered reputable by consumers
  • Customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase
Image result for facts about google listing

Google Listing is a very useful tool to marketing your business and it will positively affect your business when used correctly. It is very important to monitor your Google Listing as you need to make adjustments to keep your business on top of your market. We will manage your Google Listing and review for just $199 a month so you will have much more free time to yourself to focus on other aspects of your business.

To learn more about our collaboration process, contact us at 856.302.4007 or visit our website for a free consultation: 

www.conglomeratema.com/free-consultation/.

Pros and Cons of Gravity Forms and Google Forms

Pros and Cons of Gravity Forms and Google Forms

By | Small Business Marketing, Uncategorized | No Comments

Here is a complete breakdown of the pros and cons of Gravity Forms and Google Forms. Making the choice between Gravity Forms and Google Forms easy.

Here are two form options for your WordPress website

Google Forms:

Pros:

  1. Google Forms is free to use
  2. Google Forms is very easy to use, for both parties who make the questionnaire and who answer the questionnaire.
  3. Google Forms has Zapier. Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration.
  4. You can use Google Sheets while using Google Forms.

Cons:

  1. Users are limited in the types of question and answer formats that are allowed, this can be a problem for some, depending on the type of survey you are trying to build.
  2. It doesn’t have many customization options to make your forms look unique like other form services do.
  3. In the features you do not receive automatic notifications, some find this to be a problem because they are not receiving the notifications.
  4. No CAPTCHA. A CAPTCHA is a program that protects websites against bots by generating and grading tests that humans can pass but computer programs cannot.
  5. 30 GB data storage.

Gravity Forms:

Pros:

  1. Has CAPTCHA. CAPTCHA protects this website against bots by generating tests only humans can pass. This is beneficial as people won’t receive spam, like they would using Google Forms.
  2. Multi page and conditional logic. If the form happens to be long, you don’t want it to appear long at first. Same goes with conditional logic, if your favorite color is red there should be a conditional statement that has “red” questions that follow, not the same for everyone. With Google Forms you have to answer every question even if it doesn’t pertain to you.
  3. Unlimited data storage.

Cons:

  1. You have to pay for Gravity Forms. The basic license is $59 a year, the pro license is $159 a year, and the elite license is $259 a year. Some people see the price as a problem because it is too expensive for them.
  2. You can only use Google Sheets while using Gravity Forms if you have the elite license, which costs $259. Google Forms you get for free and can use sheets with it.
  3. People had difficulty navigating and figuring out how to make forms. They state that it is complex, and they had to watch some videos or get some type of help to know what to do. 

For a more detailed breakdown of the Pros and Cons visit our blog post gravity-forms-vs-google-forms.

Gravity Forms VS Google Forms

By | Small Business Marketing, Uncategorized | One Comment

Here is a complete breakdown of Gravity Forms VS Google Forms with all the pros and cons. Making the choice between Gravity Forms and Google Forms easy.

Here are two form options for your WordPress website

Before I start, I’d like to describe both Gravity Forms and Google Forms.

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information, simple or complex. Users can send all collected data to a spreadsheet and analyze data right in Google Sheets.

Gravity Forms is a way to build and publish your WordPress forms in just minutes. Select your fields, configure your options and easily embed forms on your WordPress powered site using the built-in tools. Make long forms easier to use by breaking them up into multiple pages, complete with progress bar. Configure your form to show or hide fields, sections, pages or even the submit button based on user selections.

Here are a few of the main differences between Google Forms and Gravity Forms

  1. Pricing.The pricing between the two of these forms is drastically different. On one hand you have Google Forms which is completely free. On the other hand, Gravity Forms has three different pricing ranges. The basic license is $59 a year, the pro license is $159 a year, and the elite license is $259 a year. Depending on the cash you have on hand will have a major say in which version of Gravity Forms you buy or if you just go free.
  2. CAPTCHA.Gravity Forms has CAPTCHA, while Google Forms does not. For those who do not know, CAPTCHA is a program that protects websites against bots by generating and grading tests that humans can pass but computer programs cannot. When you are using Google Forms you can receive spam and other junk mail while using the app, compared to Gravity Forms where you have to be a real person and not a bot by answering questions.
  3. Storage. Gravity Forms has unlimited storage space, while Google Forms only has 30 GB data storage.
  4. Multi page and conditional logic. If the form happens to be long, you don’t want it to appear long at first. Same goes with conditional logic, if you answer a question about if you’ve had a heart attack, there should be a conditional statement that has “heart attack” questions that follow, not the same for everyone. With Google Forms you have to answer every question even if it doesn’t pertain to you.
  5. Simple vs Complex. Many people commented on the fact that Gravity Forms was a complex app to get used to. They had to watch videos or get help in order to use the app. With Google Forms many people stated that it is easy to navigate and very easy to use, for both parties who make the questionnaire and who answer the questionnaire.
  6. Google Forms has Zapier. Zapier is an online automation tool that connects your apps and services. You can connect two or more apps to automate repetitive tasks without coding or relying on developers to build the integration. On Gravity Forms you do not have Zapier.
  7. Google Sheets. You can only use Google Sheets while using Gravity Forms if you have the elite license, which costs $259. Google Forms you get for free and can use sheets with it.
  8. Crypto Payment vs Pay Pal. Through Google Forms you would have to share a link to a PayPal account and go through there. On Gravity Forms you can do Crypto payments and pay through bitcoin payments.   https://github.com/bitpay/gravityforms-plugin

 

Three ways to increase website traffic.

By | Small Business Marketing | No Comments

With technology nowadays it is basically mandatory to have a website if you want your business to grow to its maximum capability. Almost everyone uses their mobile devices to look up the product or service they need. In fact, 97% of people go to Google to find what they need. Without a website you are missing out on all those potential sales. Another reason a website is great to have is that it works for you even when you are not working.

You might ask, what exactly is website traffic? Well website traffic refers to the number of web users who visit a certain website. There are many different ways visitors can get to your website, but all of them are part of your website’s traffic. Unlike the traffic on your commute to work, website traffic is a good thing and you want as much as possible. Here are three ways to increase website traffic.

IMPROVE SEO

SEO stands for “Search Engine Optimization”. It is the process of increasing the quality and quantity of website traffic you receive. Your SEO determines how high up you are in a Google search and also which search keywords you will show up for. The better your SEO the closer you will be to the top in Google searches.

There are many things that affect your SEO. To improve your SEO your title must match the content of your web-page and cannot have spelling errors. Having a title that doesn’t match your content will hurt your chances of coming up in Google searches. If your company has a good reputation for its website that will also boost your SEO.

Your SEO determines how high up you are in a Google search and also which search keywords you will show up for.  The better your SEO the closer you will be to the top in Google searches.

BUILD MORE LINKS TO YOUR WEBSITE

A back link is when someone is on another website and they can be redirected to your website by just clicking a link. It is a bridge from one website to another and makes it easy for consumers to go from site to site. When you have links from reputable websites to yours it improves your website’s reputation. It is important to not just let any site link to yours because it could make your website less reputable in the long run if links are from bad websites. Some great ways to get back-links are from podcasts, guest posting and referral traffic from business partners.

BE ACTIVE ON SOCIAL MEDIA

Everyone knows what social media is nowadays and it makes a big impact in mobile business. People spend hours, daily on social media and it is a great opportunity to get your brand out there. You can build great awareness towards your business with social media, because it is such a wide audience that your brand will be visible to on these platforms. This also gives people the opportunity to learn about your business and it can make you a more credible business than you were before. Social Media is also an inexpensive way of advertising, as you can make posts for free daily.

Image result for why social media is important for business

To learn more about our collaboration process, contact us at 856.302.4007 or visit our website for a free consultation: 

www.conglomeratema.com/free-consultation/.

how to choose a great domain name.

How to Choose a Great Domain Name

By | Small Business Marketing

How to Choose a Great Domain Name

Last week we had a client come to us trying to decide on a strategic business name and website domain. We’ve decided to explain the process we shared with them as well as a resource GoDaddy offers to explain how to choose a great domain name.

Without getting too technical, for anyone who is not sure what a domain name is, a domain name is basically the URL for your website, i.e. www.conglomeratema.com. The domain is the address which your website can be found.

Step 1: Google Search

Do a Google search for the keyword or phrase most likely searched for your industry. For example we’re going to search home warrantyto get a list of home warranty companies and websites. Here, we’re able to see some of the business names, domain names and phrases used in Google AdWords campaigns. Use that information to help you come up with good domain and business name ideas.

Step 2: Business Name Search

Now that you’ve got some ideas of business names, you need to check the registry to make sure the business names you’ve come up with are available. If you’re going to register your business in the state you live, you can search the database for companies with similar names. For this example, we’ll look for business names in Pennsylvania. If you are looking to open your business in another state, do a Google search for the business entity search for your state. There are many websites out there that will charge you for this free service, so choose a .gov website.

Step 3: GoDaddy Domain Search

Next, you’ll want to visit GoDaddy.com. At the top of the web page you’ll see a search bar for domains. Type in the domain name you have in mind and perform a search. GoDaddy will show you if the domain name is available or not. They will also provide other options to consider. Find what domain names are available. If you love on, go ahead and buy it. People are performing these searches daily. If you wait, even just a day, that domain may be taken. Also, because we’ve worked with GoDaddy for so long, we know how to find the best coupons codes. So when you’re ready, drop us a message and we’ll share our knowledge!

Step 4: Trademark Research

Now that you have your business name and domain options listed, you’ll need to make sure there aren’t any current trademarks on any taglines you may have considered. The database will even breakdown the way a tagline or phrase may be used. It even gets down to the hashtags certain businesses have trademarked.

Step 5: Conglomerate Marketing’s Pro Tip

At Conglomerate Marketing we have access to resources that will show the keywords, advertising budgets and advertising campaigns of your competitors. This will give you a leg up and help you identify the level of difficulty to enter the market. Drop us a message and we’ll share our knowledge with you.

Final Step: View GoDaddy Video

This video gives a thorough explanation of how to find the best domain name. We always recommend clients use GoDaddy, even though we’re not an affiliate.

How to choose a great domain name:

Now you should know how to choose a great domain name. Let us know your thoughts and if there are any other topics you’d like us to cover.

A Helping Hand to Small Businesses

At Conglomerate Marketing, our goal is not to just manage your marketing, but to build and collaborate with your business. We take a more consultative approach to your business and help create systems, processes, and automation to empower your marketing team or build an internal team. This is the approach we have taken as corporate consultants and provide the same method to our small businesses.

To learn more about our collaboration process, contact us at 856.302.4007 or visit our website for a free consultation: 

www.conglomeratema.com/free-consultation/.