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Small Business Marketing

Three ways to increase website traffic.

By | Small Business Marketing | No Comments

With technology nowadays it is basically mandatory to have a website if you want your business to grow to its maximum capability. Almost everyone uses their mobile devices to look up the product or service they need. In fact, 97% of people go to Google to find what they need. Without a website you are missing out on all those potential sales. Another reason a website is great to have is that it works for you even when you are not working.

You might ask, what exactly is website traffic? Well website traffic refers to the number of web users who visit a certain website. There are many different ways visitors can get to your website, but all of them are part of your website’s traffic. Unlike the traffic on your commute to work, website traffic is a good thing and you want as much as possible. Here are three ways to increase website traffic.

IMPROVE SEO

SEO stands for “Search Engine Optimization”. It is the process of increasing the quality and quantity of website traffic you receive. Your SEO determines how high up you are in a Google search and also which search keywords you will show up for. The better your SEO the closer you will be to the top in Google searches.

There are many things that affect your SEO. To improve your SEO your title must match the content of your web-page and cannot have spelling errors. Having a title that doesn’t match your content will hurt your chances of coming up in Google searches. If your company has a good reputation for its website that will also boost your SEO.

Your SEO determines how high up you are in a Google search and also which search keywords you will show up for.  The better your SEO the closer you will be to the top in Google searches.

BUILD MORE LINKS TO YOUR WEBSITE

A back link is when someone is on another website and they can be redirected to your website by just clicking a link. It is a bridge from one website to another and makes it easy for consumers to go from site to site. When you have links from reputable websites to yours it improves your website’s reputation. It is important to not just let any site link to yours because it could make your website less reputable in the long run if links are from bad websites. Some great ways to get back-links are from podcasts, guest posting and referral traffic from business partners.

BE ACTIVE ON SOCIAL MEDIA

Everyone knows what social media is nowadays and it makes a big impact in mobile business. People spend hours, daily on social media and it is a great opportunity to get your brand out there. You can build great awareness towards your business with social media, because it is such a wide audience that your brand will be visible to on these platforms. This also gives people the opportunity to learn about your business and it can make you a more credible business than you were before. Social Media is also an inexpensive way of advertising, as you can make posts for free daily.

Image result for why social media is important for business

To learn more about our collaboration process, contact us at 856.302.4007 or visit our website for a free consultation: 

www.conglomeratema.com/free-consultation/.

how to choose a great domain name.

How to Choose a Great Domain Name

By | Small Business Marketing

How to Choose a Great Domain Name

Last week we had a client come to us trying to decide on a strategic business name and website domain. We’ve decided to explain the process we shared with them as well as a resource GoDaddy offers to explain how to choose a great domain name.

Without getting too technical, for anyone who is not sure what a domain name is, a domain name is basically the URL for your website, i.e. www.conglomeratema.com. The domain is the address which your website can be found.

Step 1: Google Search

Do a Google search for the keyword or phrase most likely searched for your industry. For example we’re going to search home warrantyto get a list of home warranty companies and websites. Here, we’re able to see some of the business names, domain names and phrases used in Google AdWords campaigns. Use that information to help you come up with good domain and business name ideas.

Step 2: Business Name Search

Now that you’ve got some ideas of business names, you need to check the registry to make sure the business names you’ve come up with are available. If you’re going to register your business in the state you live, you can search the database for companies with similar names. For this example, we’ll look for business names in Pennsylvania. If you are looking to open your business in another state, do a Google search for the business entity search for your state. There are many websites out there that will charge you for this free service, so choose a .gov website.

Step 3: GoDaddy Domain Search

Next, you’ll want to visit GoDaddy.com. At the top of the web page you’ll see a search bar for domains. Type in the domain name you have in mind and perform a search. GoDaddy will show you if the domain name is available or not. They will also provide other options to consider. Find what domain names are available. If you love on, go ahead and buy it. People are performing these searches daily. If you wait, even just a day, that domain may be taken. Also, because we’ve worked with GoDaddy for so long, we know how to find the best coupons codes. So when you’re ready, drop us a message and we’ll share our knowledge!

Step 4: Trademark Research

Now that you have your business name and domain options listed, you’ll need to make sure there aren’t any current trademarks on any taglines you may have considered. The database will even breakdown the way a tagline or phrase may be used. It even gets down to the hashtags certain businesses have trademarked.

Step 5: Conglomerate Marketing’s Pro Tip

At Conglomerate Marketing we have access to resources that will show the keywords, advertising budgets and advertising campaigns of your competitors. This will give you a leg up and help you identify the level of difficulty to enter the market. Drop us a message and we’ll share our knowledge with you.

Final Step: View GoDaddy Video

This video gives a thorough explanation of how to find the best domain name. We always recommend clients use GoDaddy, even though we’re not an affiliate.

How to choose a great domain name:

Now you should know how to choose a great domain name. Let us know your thoughts and if there are any other topics you’d like us to cover.

A Helping Hand to Small Businesses

At Conglomerate Marketing, our goal is not to just manage your marketing, but to build and collaborate with your business. We take a more consultative approach to your business and help create systems, processes, and automation to empower your marketing team or build an internal team. This is the approach we have taken as corporate consultants and provide the same method to our small businesses.

To learn more about our collaboration process, contact us at 856.302.4007 or visit our website for a free consultation: 

www.conglomeratema.com/free-consultation/.

Can A Marketing Agency Help My Business?

Can A Marketing Agency Help My Business?

By | Small Business Marketing

Can A Marketing Agency Help My Business?

As a business owner, you may have received a call from an agency telling you they will help you grow your business, but you’re skeptical…and rightfully so. You’re thinking how could you help my business and how much would this “help” cost? Also, why do they think they know better than you do if you’re running the business? These are relevant questions, so let’s jump right into Can A Marketing Agency Help My Business? 

Most marketing agencies aren’t invested in your business, they’re invested in their business. This means, their greater interest is making sure their business gets revenue at the lowest cost and fastest time possible. Most agencies take short cuts and or over charge for services that do not require much time or oversight. An example of this service would be YP (YellowPages) Media’s Business Listing  and Profile Management Program. This is a service you’re charged monthly, but the work has already been completed. Updating and maintaining your business listing is something you do once in a while only if you’re making changes. Once your business is listed and all information is complete, you’re done…but YP will continue to charge you monthly. 

A good marketing agency understands your business, helps you understand your customers better, provides consistent results and seeks to develop a relationship with you and your team. Outsourcing your marketing may seem scary and difficult, but take a look at Forbes article “The State Of Small Business Marketing” to see how you compare among your small business peers.

Here are a few questions you should ask your agency before getting started:

  1. Who will be managing my account and who will we be working with?
  2. Compared to your other clients how are we the similar and how do we differ?
  3. Are there specific planning or strategy exercises that we will need/Do you have an on-boarding process for new clients?
  4. What’s the process for client collaboration and communication handled?
  5. What key performance indicators do you as an agency focus on when it comes to client work?
  6. What are your reporting practices? How often will we get reports and what will they show?
  7. If you could map out the first 60 days working with your agency what would that look like?

Asking these questions and the answers you receive will help you weed out the bad agencies. Agencies that do not have flexibility, diverse clientele or someone working intimately with your business are not good marketing agencies, but rather giving every client the same cookie cutter marketing. I don’t know about your business, but in my experience every business is different; not cookie cutter. 

We have clients who have worked with an agency as well as businesses who haven’t. What both have in common is they aren’t seeing the results they expect and would like help, but need lasting results. With Conglomerate Marketing, we guarantee our work and work directly with you to not only make sure your business grows, but educate you and your team on what’s happening. All too often agencies do the work in the background and don’t bring the business up to speed with what they’re doing. They typical use buzzwords and shiny reports rather than conversational language to explain how they’re providing value. As it states on our website, we only care about the metrics that influence your bottom line. That’s why our clients stay with us.

Our goal is not to just run your marketing, but to build systems, processes, and automation to empower your marketing team or build an internal team. This is the approach we have taken as corporate consultants and provide the same method to our small businesses.

At Conglomerate Marketing we offer a package that will increase the amount of 5 star reviews you receive from customers, resolve bad reviews before they happen, and increase repeat business. Our program uses both in-store and online methods to drive more reviews and increase revenue for your business. For details regarding this package, take a look at our Bronze Package at www.conglomeratema.com/packages.

Conglomerate Marketing Agency Top Philadelphia Marketing Agency

Tips To Grow Your Small Business In 90 Days With Donte Murphy

By | Small Business Marketing

Tips To Grow Your Small Business In 90 Days With Donte Murphy

As business owners we’re constantly seeking ways to grow our business. This can be very difficult and daunting, so we’re here to help. A few weeks ago, Dontè M. Murphy, Chief Marketing Director at Conglomerate Marketing Agency sat down with Curtis May’s Practical Wealth Show to discuss some tips to grow your business by 25%. Check out the video below to learn tips to grow your small business in 90 days.

Dontè comes with 10+ years of marketing experience and provides an unique approach to marketing with proven success. He has consulted large corporations such as Microsoft, Pri-Med, Eastern Acoustic Works, Marlin Financial, Arkema, and many more. He is a 2018 Forbes list 30 under 30 nominee. Currently, he serves as Chief Marketing Director of Conglomerate Marketing Agency where he is responsible for developing and executing strategies to create, communicate and deliver offerings that have value for clients. He also attends La Salle University where he’s pursuing a MBA in Business Systems and Analytics. When he’s not doing school work or in business he spends his time with family, friends or playing basketball.

At Conglomerate Marketing we offer a package that will increase the amount of 5 star reviews you receive from customers, resolve bad reviews before they happen, and increase repeat business. Our program uses both in-store and online methods to drive more reviews and increase revenue for your business. For details regarding this package, take a look at our Bronze Package at www.conglomeratema.com/packages.